Care to take a guess what book is at the top of Jim Koch's list of books that helped him build his billion-dollar craft beer company? Yep....Dr. Deming's "Out of the Crisis"!
Favorite book: Out of the Crisis (originally published in 1982) by W. Edwards Deming. He's known for bringing quality control into modern manufacturing and the book speaks to that, but in a more general sense. It focuses on how you treat people. One of the main points is driving out fear. As a former mountain climber, that resonated. Until you drive out fear, your mind can't focus on making clear, good decisions.
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Boston Beer Co.'s Jim Koch on Self Reliance
How the founder of America's largest craft brewery faces challenges, stays connected and maintains long-standing success.
Boston Beer Co.'s Jim Koch on Self Reliance - Entrepreneur
https://www.entrepreneur.com/article/220792
