Care to take a guess what book is at the top of Jim Koch's list of books that helped him build his billion-dollar craft beer company? Yep....Dr. Deming's "Out of the Crisis"!
Out of the Crisis (originally published in 1982) by W. Edwards Deming. He's known for bringing quality control into modern manufacturing and the book speaks to that, but in a more general sense. It focuses on how you treat people. One of the main points is driving out fear. As a former mountain climber, that resonated. Until you drive out fear, your mind can't focus on making clear, good decisions.
Boston Beer Co.'s Jim Koch on Self Reliance